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| Unit 1 - Understanding The Pillars & Strategy Of Account Management |
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Topic A |
The Foundation & Structure |
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Topic B |
Rising From A Transactional Seller To A Strategist |
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Topic C |
Efficiency Vs. Effectiveness & The Focus |
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| Unit 2 - Understanding Buying Structures |
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Topic A |
Buying Processes From Transactional To Organizational Buying |
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Topic B |
The Circle Of Influence & The Approach |
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Topic C |
Steps To Decision Making & The Psyche |
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| Unit 3 - Managing Your Structure & Steps |
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Topic A |
Connect » Trust » Needs & Pains » Advocating » Coaching |
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Topic B |
: Building & Creating Value » KAV's |
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Topic C |
Creating & Nurturing The Relationship |
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| Unit 4 - Managing Obstacles |
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Topic A |
Negotiation Styles & Tact |
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Topic B |
Aligning Strategy With The Future In Mind |
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