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Business Skills »  
  Service Skills Excellence
Days - 2 Days
Unit 1 - Customer Relationship Fundamentals
  Topic A Customer Interaction
  Topic B Customer Expectations
Unit 2 - Attitude Excellence & Attention
  Topic A Attitude And Attention
  Topic B Quality Of Support & Service
  Topic C Problem Resolution
  Topic D Building & Maintaining Rapport
Unit 3 - Customer Management
  Topic A Dissatisfied Customers
  Topic B Angry Customers
  Topic C Upset Customers
  Topic D Stress In Support Demanding Situations
Unit 4 - Customer Communication
  Topic A Communication Fundamentals
  Topic B Interpersonal Communication
  Topic C Telephone Skills
  Topic D E-mail Étiquette

 
 
Moments of Truth are those
defining moments when customers
evaluate Products and Services
and pronounce "This is good"
or " I don't like this".
 
 
  Branded Customer Service
Day 1  
LINKING BRANDING TO CUSTOMER SERVICE
Linking Branding To Customer Service
Unit 1 - The Vitals of Branding
  Topic A 'Aligning who you are and What you stand for ' with ' 'What you do and what you deliver'
  Topic B Your Brand In Action
Unit 2 - More Than Just Generic Customer                  Service
  Topic A Delivering Brands through a Service Experience
  Topic B Service Moments of Truth via Branding
  Topic C On Brand – off Brand on Service delivery
Unit 3 - Path to Branded Customer Service
  Topic A Attributes of Customer Service – Uniqueness, Deliver Core Brand Promise, Delivered with Awareness, Delivered with Consistency
Day 2
EMBEDDING BRANDED CUSTOMER SERVICE
Unit 1 - Preparing For Success
  Defining your Brand DNA
  Topic A Brand Vision » Mission » Values » Position » Personality
  Topic B 5 Classical Dimensions of C S
  Brand Power Tools
  Topic A Likeability, Reinforcement, Consistency
Unit 2 - The Role Of Brand Champions
  Topic A Live The Brand
  Topic B Support & Advance the Vision
  Topic C Work as a Team
 
 
When the Customer's service
experiences are aligned with brand
promises, a multiplying effect
occurs in his mind.