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| Day 1 |
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| LINKING BRANDING TO CUSTOMER SERVICE
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| Linking Branding To Customer Service |
| Unit 1 - The Vitals of Branding |
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Topic A |
'Aligning who you are and What you stand for ' with ' 'What you do and what you deliver' |
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Topic B |
Your Brand In Action
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| Unit 2 - More Than Just Generic Customer Service |
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Topic A |
Delivering Brands through a Service Experience |
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Topic B |
Service Moments of Truth via Branding |
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Topic C |
On Brand – off Brand on Service delivery |
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| Unit 3 - Path to Branded Customer Service |
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Topic A |
Attributes of Customer Service – Uniqueness, Deliver Core Brand Promise, Delivered with Awareness, Delivered with Consistency |
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| Day 2 |
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| EMBEDDING BRANDED CUSTOMER SERVICE |
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| Unit 1 - Preparing For Success |
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Defining your Brand DNA |
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Topic A |
Brand Vision » Mission » Values » Position » Personality
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Topic B |
5 Classical Dimensions of C S
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Brand Power Tools |
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Topic A |
Likeability, Reinforcement, Consistency |
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| Unit 2 - The Role Of Brand Champions |
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Topic A |
Live The Brand |
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Topic B |
Support & Advance the Vision
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Topic C |
Work as a Team |
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