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| Unit 1 - The Science Of Selling |
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Topic A |
How & Why Of 'Decision Making' |
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Topic B |
What Steps Make It A Science |
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Topic C |
Understanding Customers |
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| Unit 2 - Connecting To Customers |
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Topic A |
What Connects Customers To Us |
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Topic B |
Communicating To Win Trust |
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Topic C |
Paving Your Path To The Opportunity |
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| Unit 3 - Learning To Use The Structure |
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Topic A |
The structure : |
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RELATE » DISCOVER » ADVOCATE » COACH |
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Topic B |
The Communication As The Consultant To Win TRUST |
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| Unit 4 - Need & Value |
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Topic A |
Understanding Customers Need Factors |
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Topic B |
Pain Vs. Pleasure |
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