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| Days - 2 Days |
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| Unit 1 - The Science Of Buying & Selling |
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Topic A |
The Buying Cycle |
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» Attraction To Decisions While Shopping |
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» The Psyche & Motivation To Decisions |
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Topic B |
The Selling Process |
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» Engaging Customers & Scaling The Sale |
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» Connecting To Developing Loyalty |
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| Unit 2 - The ABCD Way » A-ttract Customers |
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Topic A |
Leveraging The Floor & More |
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» Products, Positioning & People Skills |
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Topic B |
Understanding Customer Needs |
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» Purpose Of The Visit & More |
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Topic C |
Building Rapport » Assuring Gain |
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» Connecting With People |
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| Unit 3 - The ABCD Way » B-uild Value |
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Topic A |
Building & Creating Value |
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» Product & Perception Of Customers |
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| Unit 4 - The ABCD Way » C-lose Deals |
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Topic A |
Motivating Customers To Buy |
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» Demonstrating Gain And Value |
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Topic B |
Up-sell & Cross Sell |
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» Leveraging Value To Scale The Sale |
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Unit 5 - The ABCD Way » D-evelop The
Relationship |
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Topic A |
Motivating Customers To Come Back |
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» Building Loyalty Through Great M.O.T's |
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